With the popularization of fast-paced life, consumers' demand for convenient and fast food continues to increase. At the same time, technological progress and improvements in cold chain logistics have also provided better conditions for the production and sales of quick-frozen foods. Coupled with the government's support policies and the improvement of the consumption environment, it is expected that China's quick-frozen food industry will continue to maintain rapid growth, which will not only meet consumer demand but also create greater development space for enterprises. According to data from iiMedia Research, the scale of China's quick-frozen food market continues to expand. In 2022, the scale of China's quick-frozen food market has reached 168.85 billion yuan, and it is expected to reach 213.09 billion yuan in 2025.
Data shows that the scale of China's quick-frozen food market continues to expand. In 2022, the scale of China's quick-frozen food market has reached 168.85 billion yuan, and is expected to reach 213.09 billion yuan in 2025. With the increasing demand for semi-finished food ingredients in the catering industry, the rise of semi-finished food ingredients has enriched the quick-frozen food market and provided new development opportunities for the quick-frozen food industry.
Data shows that in 2023, Chinese consumers prefer hot pot frozen foods, accounting for 68.4%; followed by meat (62.7%), dumplings (55.3%), and glutinous rice balls (51.7%). Among the brands purchased by consumers, Synear, Zhengda, Anjing, Wanchai Pier and Shengnong ranked in the top five; except for these five brands, the proportion of consumers choosing other frozen food brands does not exceed 30%, and the industry leading effect is obvious.
With the development of social economy and the continuous growth of user demand, China's quick-frozen food market has great potential, and enterprises continue to launch new quick-frozen food categories; the quick-frozen food industry has a high degree of concentration, and related industry technologies are constantly developing and improving. However, the quick-frozen food industry is still facing external shocks. In recent years, the pre-prepared food industry has developed rapidly, and the market size has exceeded 100 billion yuan. Compared with quick-frozen food, pre-prepared food tastes better and is more convenient to eat. In the future, it will become a powerful competitor to squeeze out the market share of quick-frozen food.